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Mike's Hard Lemonade Cans

Mike's Hard Lemonade Co. expanded its packaging mix to include 8-ounce cans from Rexam. The addition of 8-ounce cans comes on the heels of the company's recent debut of new packaging that focuses its lemon-shaped logo solely on the word "mike's" to highlight the first-name-basis connection that its consumers have with the brand. The cans are available in three of the brand's flavors — HARDER Lemonade, HARDER Black Cherry Lemonade and Hard Smashed Apple Ale — in 12-packs or single servings.