Life Support is Delivering on New Year’s ReSOLUTIONs

New Life Support, a Functional Beverage for Hangover Prevention can help the New Year get off to a Great Start

Does anyone really want to start 2016 groggy and hung-over? Life Support, an Ohio-based company, recently launched a new hangover prevention product, that hails the science behind the product as the solution for party-goers. Life Support is a functional beverage created as a healthy option to prevent hangovers. Its active ingredient, Hovenia Dulcis (Japanese raisin tree extract), and other vitamins and minerals metabolize alcohol and help aid the body in recovering from the effects of alcohol consumption.

Life Support benefits the consumer by helping them feeling better faster, minimize damage caused by alcohol consumption and reducing fatigue caused by alcohol.

Two important enzymes break down the alcohol we consume: alcohol dehydrogenase (ADH) and acetaldehyde dehydrogenase (ALDH). These enzymes are responsible for converting alcohol into acetaldehyde, which is broken down into acetic acid, a non-toxic substance. A flavonoid component of Japanese raisin tree extract, Dihydromyricetin (DHM), has demonstrated its unique ability to promote a balance between these two enzymes to break down alcohol more efficiently. In a recent UCLA study, an active ingredient in Hovenia Dulcis extract (DHM) was found conclusively to counteract alcohol intoxication and related withdrawal symptoms.

Life Support contains two hepatoprotective (liver protecting) agents, Ampelopsin and Quercitin. Additionally antioxidants including glutathione, amino acids and vitamins B1, B3, B5, B12, and vitamin C play important roles in the functionality of the new solution.

"Tens of millions of people have benefited from raisin tree extract in Seoul, South Korea. We are delivering and bringing awareness of the solution to the United States," said Cheryl Krueger, president at Life Support.

Life Support comes in 3.4 fl oz packages and the suggested retail price is $3.99. Life Support currently has distribution in convenience, grocery, drug and discount stores east of Denver and looks to become the leader in the category nationwide. Major chains carrying Life Support include Circle K, Kroger, Giant Eagle, Discount Drug Mart and Duchess.

For more information visit:
https://lifesupport.com/

For more information on Life Support ingredients and benefits visit:
https://lifesupport.com/ingredients/

 

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