About Kellogg’s Convenience Team
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Kellogg’s Krave Treat Bars, inspired by the success of Kellogg’s Krave cereal, are a new snack for convenience store shoppers that provide a crunchy and sweet on-the-go fix. The bars come in two varieties: S’mores and Brownie. The S’mores bar is made with Kellogg’s Krave Cereal pieces mixed with marshmallow crème and drizzled with chocolate. The Brownie bar is made with Kellogg’s Krave Cereal pieces mixed with chocolate crème, drizzled with chocolate and topped with chocolate chips. Kellogg’s Krave Treat Bars are packed eight bars in a display carton, with eight display cartons in a case.