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Insightics is an innovative cloud-based software solution from First Data Corp. intended for small and medium-sized businesses (SMB). Insightics gives SMB merchants the ability to monitor key metrics affecting their business, better understand customers to engage effectively, and derive more value from marketing and loyalty programs to grow revenue. The software analyzes payment, point-of-sale and customer data for every merchant alongside data from millions of other merchants, and provides an unprecedented level of visibility and insight into customers, sales and related businesses, according to the company.