iDOOR by Anthony

The technology enables high-def visual promos at the point-of-purchase.

The iDOOR by Anthony uses a transparent LCD that’s embedded within refrigeration cooler or freezer doors and plays full-motion video and animation in full HD (1920 x 1080) at the point-of-purchase while giving customers the ability to still see the products contained within the cooler or freezer. This technology delivers high-definition visual promotions that can target and connect with shoppers’ lifestyles and demographics, according to Anthony. The iDOOR can display messages based on time of day, day of the week, special events and seasons.

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