Hard Frescos Alcoholic Soda

Line inspired by the fresh-pressed juices of Mexico's street food culture.

Hard Frescos is a new line of aguas frescas being introduced into the burgeoning hard soda category. The product is inspired by the fresh-pressed juices that are part of Mexico’s street food culture. Available in four varieties — Citrico, Cola Buena, Juicy Jamaica and Tangy Tamarindo — the beverages contain 5 percent alcohol by volume and are naturally fermented in small batches using real fruit. Lightly sweetened with cane sugar for a refreshing, clean finish, Hard Frescos boast 35 percent less sugar than traditional soda and 25 percent real fruit, according to the maker. They are also free of gluten, preservatives, sulfites, and artificial colors and sweeteners. The line includes 16-ounce single cans or 14-packs of 12-ounce bottles. 

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