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GREENFIELD, Mass. — VP Racing Fuels added Sandri Energy as its newest retail branding partner on June 30. The Greenfield-based company, which has operations in Massachusetts, New Hampshire, Vermont, New York, Connecticut and Rhode Island, is expected to accelerate the expansion of the VP fuel brand in the Northeast.
"We're thrilled to bring Sandri on board as a retail branding partner and appreciate the 'energy' they'll bring to VP's program," said Alan Cerwick, president of VP Racing Fuels. "They clearly understand the changes underway in our industry and the solutions VP brings to the table to stay ahead of them. We look forward to growing together in the Northeast."
Sandri currently supports 115 retail locations and plans to leverage the VP brand as it seeks to expand through the acquisition of wholesale supply at new stations, according to the announcement.
"VP's program offers significant benefits to station owners, in effect offering the benefits of a major brand without the cost," stated Tyler Van Epps, director of motor fuels for Sandri Energy. "First, you get a clean, professional, known brand with the flexibility of purchasing unbranded gas. Second, VP's ancillary products offer new revenue streams not available anywhere else. Third, we anticipate significant savings from VP's low credit card network and processing fees. On top of all that, the backend support VP provides for station openings and other activities is a real bonus."
Under its retail branding program, gas stations and convenience stores across the United States are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines including ethanol-free VP Small Engine Fuels, VP Madditive performance chemicals and VP PowerWash.