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LEAWOOD, Kan. — Star Fuel of Oklahoma LLC signed on as a partner in VP Racing Fuels Inc.'s national branding program. The company supports 275 convenience store locations in Kansas, Oklahoma, Missouri and Arkansas, with plans for expansion into Nebraska.
Leawood-based Star Fuel is a former retail operator that now focuses on site development and site management in partnership with both new and existing distribution customers.
“VP’s branding program appealed to us first because of the significant savings we and our station owners will realize from lower credit card fees, and the ability to source unbranded supply,” said James Koop, senior vice president of business development for Star Fuel. “But we see VP’s race fuels as a real point of differentiation for our station owners, offering incremental revenue from an untapped segment.”
As part of its retail branding program, gas stations and convenience stores across the United States can be branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive performance chemicals; VP PowerWash; and more. VP also markets VP PowerMaster hobby fuels for R/C racing.
Alan Cerwick, president of VP Racing Fuels, said his company is proud to add Star Fuel to its growing list of distributor partners.
"We’re very selective in choosing our partners, evaluating candidates’ financial stability and longevity of business model as well as business practices, trust, integrity and strategic fit,” said Cerwick. "Clearly, Star Fuel excels in every category. They are a leader among their peers and I couldn’t be more pleased to be working with them to grow our respective businesses.”
San Antonio-based VP Racing Fuels also announced in recent weeks that the company extended its partnership with the World of Outlaws Sprint Car and Late Model Series through 2017. VP will continue as the "official fuel" of each series and provide trackside fuel service at select events.
VP also extended its partnership with the Professional Drag Racers Association (PDRA), whereby VP will be the "Official Fuel of PDRA" though 2017.
VP Racing Fuels is the official racing fuel of more than 60 sponsored racing series and sanctioning bodies.