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HOUSTON — Motiva Enterprises LLC signed a sponsorship agreement for the 76 brand to be the exclusive retail gas sponsor of the Houston Dynamo, an American professional soccer club based here.
As part of the multiyear agreement with the Major League Soccer club, the Southwest Gate at BBVA Compass Stadium will be known as the "76 Gate." In addition, 76 will be the title sponsor of the Houston Dynamo Unified Special Olympics team, helping to provide uniforms and travel for the team throughout the season.
"We are thrilled to announce a new partnership between the Houston Dynamo, Houston Dash and BBVA Compass Stadium and the 76 retail gasoline brand," said Steven Powell, executive vice president and chief revenue officer for the Houston Dynamo. "Both 76 and the Dynamo organization share similar goals, and we are confident this synergy between the two brands will not only create very positive results for all three of our properties and 76, but will deliver a great deal of value to our fans as well."
As the presenting sponsor for the season, there will be 76 signage throughout the stadium; in-game and retailer promotional tie-ins; halftime on-field fan events; media assets; premium tickets; and VIP hospitality.
"We know how passionate Houston Dynamo fans are, and we are just as passionate about the communities where we operate and market our fuels," said Bill Spurgeon, vice president of fuels, sales and marketing for Motiva. "Partnering with the Houston Dynamo enables Motiva to support our hometown teams and introduce the 76 brand — an iconic gasoline brand — to the Houston marketplace."
Earlier this year, Motiva Enterprises and Phillips 66 signed an exclusive long-term brand license agreement for the 76 brand, covering the 26 Eastern and Gulf Coast states of Motiva's operating territory, as CSNews Online previously reported. Beginning this January, Motiva will launch the 76 brand in its operating geography, with plans to bring a localized approach to the Houston market through media, sponsorships, and on-site retail activations.
Motiva Enterprises refines, distributes and markets petroleum products. It is owned equally by affiliates of Saudi Aramco and Shell Oil Co.
Motiva's deal makes the 76 brand the fourth official premier partner of the Houston Dynamo.