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SPRING, Texas — ExxonMobil is looking to enter a new fuel market in the second half of 2017.
The company has plans to enter the Mexican fuels market the latter half of this year with Mobil-branded stations and its new signature line of advanced Synergy gasoline and diesel fuels. Additional stations are expected to open later in the year.
ExxonMobil plans to invest about $300 million in fuels logistics, product inventories and marketing over the next 10 years to provide a reliable supply of quality products to the retail, wholesale, industrial and commercial sectors, the company announced.
“Recent energy reforms present a unique opportunity to help meet the growing demand for reliable fuel supplies and quality service in Mexico,” said Martin Proske, Mexico fuels director for ExxonMobil Fuels, Lubricants & Specialties Marketing Co. “ExxonMobil’s presence will help give consumers new choices to purchase our high-quality products.”
In Mexico, ExxonMobil’s Synergy product line will be marketed as Mobil Synergy Extra, Mobil Synergy Supreme+, and Mobil Synergy Diesel. The line includes the company’s most advanced gasoline formula that increases engine-cleaning power to help improve engine performance, responsiveness and fuel economy compared to meeting minimum government standards.
“Our new Synergy line of fuels, coupled with modern equipment and station image, is part of our continued effort to deliver innovation at our branded stations,” added Proske. “We are always looking for ways to enhance our customers’ experiences and overall satisfaction with our products and services.”
ExxonMobil has maintained a presence in Mexico for more than 130 years with other businesses and sales in the country, including chemicals and Mobil-branded lubricants and interest in oil and gas exploration.
In its continued commitment to customer service, ExxonMobil will implement its Guaranteed Fuels program across Mexico. The program consists of periodic visits by the company’s traveling laboratories to each Mobil-branded service station to analyze the quality of the fuel and ensure fuel dispensers are secure and operating properly.
Spring-based ExxonMobil is the largest publicly traded international oil and gas company with more than 26,000 branded service stations in more than 35 countries.