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CHICAGO — BP North America Inc. introduced a simplified Driver Rewards program, whereby motorists can choose from three different loyalty cards and BP-branded retailers can have an easier and more cost-effective program to manage.
Under the new loyalty program structure, BP-branded retailers can now offer the following card options:
- BP Visa with Driver Rewards: Beginning in mid-2015, holders of the BP Visa with Driver Rewards will earn 25 cents off per gallon for every $100 spent at a BP site; 15 cents off per gallon for every $100 spent in travel, dining and grocery; and five cents off per gallon for all other purchases, excluding purchases at non BP-fuel stations.
- BP Credit Card with Driver Rewards: Consumers wanting a dedicated BP retail site card can choose the BP Card with Driver Rewards. Holders of this card will earn 10 cents off per gallon for every $100 spent on BP fuel.
- BP Driver Rewards Loyalty Card: BP Driver Rewards loyalty card holders will receive a special introductory offer where they can earn 25 cents off per gallon for every $100 spent on BP fuel through Sept. 1 at participating BP stations. Consumers will have a full year to redeem these rewards.
"Consumers expect maximum bang for their buck and ease of use when it comes to loyalty cards,” said Doug Dryan, BP’s Driver Rewards loyalty program manager. “BP is answering that challenge by building a competitive, technically advanced rewards program around three distinctive card options that we believe can drive long-term business to BP-branded marketers.”
BP North America is partnering with Synchrony Financial to support the simpler BP Driver Rewards program with point-of-purchase merchandising, digital and traditional advertising, and updated point-of-sale technology.
BP plc is an oil and gas producer. Its Chicago-based North American division employs approximately 18,000 people in all 50 states.