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CHICAGO — BP Fuels North America Inc. introduced the “Give a Reward, Get a Reward” promotion, which allows BP Driver Rewards program members to give three friends or family members a reward of a 25-cent-per-gallon discount on their next fill-up, up to 20 gallons.
According to BP, the promotion runs from Sept. 3 to Nov. 3 at participating BP retail locations and requires no fees on the part of wholesale customers.
“We know consumers always enjoy discounts at the pump in whatever form they come,” said Jo Brecknock, director of brand and communications for BP Fuels North America. “With this promotion, our focus is on building loyalty, which is absolutely critical to business growth. And we believe that continuing to invest in and improve BP Driver Rewards is the best way to achieve that goal.”
BP is offering an extra incentive for its Driver Rewards members to participate in the program. All members who participate will be entered into a weekly sweepstakes to win one of 10 gift cards equivalent to a year’s worth of gas.
BP will support the “Give a Reward, Get a Reward” promotion with a large TV and radio advertising campaign.
The Driver Rewards program was first introduced by BP in June. The program now has more than 2 million members.
BP Fuels North America Inc. is a division of British-based BP plc.