BP Aims to Boost Enrollment in Driver Rewards | ConvenienceStoreNews
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    BP Aims to Boost Enrollment in Driver Rewards

    CHICAGO – In an effort to boost enrollment and participation in the BP Driver Rewards program, BP is running a promotion whereby new members can receive a $10 Amazon gift card.

    The promo began June 29 and runs through Nov. 4. Qualifying new members can register and opt-in to earn the gift card by using their BP Driver Rewards account at least five times, purchasing at least 50 gallons of BP gasoline, over a 50-day span at participating BP stations.

    “With BP Driver Rewards, we’re committed to delivering quality fuel at a better value,” said Jo Brecknock, BP's director of brand and communications. “This promotion builds on that commitment by offering savings and even more value for our customers.” 

    The gift cards don’t expire and will be emailed to members in the form of a code within 72 hours of being earned. Participants can redeem their gift card anytime at amazon.com/bp

    Consumers can join the BP Driver Rewards loyalty program by picking up a brochure with an affixed loyalty card at participating BP sites and registering it online at bpdriverrewards.com. Customers may also register online and request to have a card sent to them by mail.

    Program enrollment is free and requires no credit approval to participate.

    As an introductory offer, new program registrants also receive a reward of 10 cents off per gallon, which is redeemable after registration. This offer is for a single use only and may be used toward a future fill-up of up to 20 gallons. The reward may not be combined with any other offers.

    BP is a leading producer of oil and gas and provides enough energy annually to light nearly the entire country for a year. Over the past five years, BP has invested nearly $50 billion in the United States. The company employs approximately 20,000 people in all 50 states. 

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