Texas Star to Co-Brand Chester's Restaurants
CORPUS CHRISTI, Texas -- Chester's International LLC, a provider of quick-service restaurant (QSR) concepts with a proven 50-year history in the foodservice arena, has announced two individual franchise agreements under the new Chester's brand, with Texas Star Investments Inc., which operates a chain of convenience stores.
With more than 15 company stores and 225 employees, Texas Star operates in 11 cities across southern and central Texas.
During the month of August, the two new Chester's locations will open in brand-new Texas Star Convenience stores located in Kingsville and Refugio, Texas. Both locations will also be co-branded with a Subway.
“We are very excited about our partnership with Texas Star,” said Ted Giles, CEO of Chester's International and son of Chester's founder, W.O. Giles. “We are looking forward to a great relationship between Chester's and Texas Star and to providing our customers with our quality food in a convenient location.”
Tabor Brooks, vice president of Texas Star Investments, says that foodservice is an important complement to the company's convenience stores and partnering with Chester's will help ensure the success of Texas Star's newest locations. Brooks anticipates building a relationship with Chester's Chicken, saying, “Chester's restaurant-in-store format is a great concept for our locations, providing more appeal to our convenience stores.”
Chester's International, previously a licensed QSR concept operating under the Chester Fried brand name, changed its name to Chester's International when it shifted its business model to a franchise program in June 2004. Chester's currently operates a total of 1,700 locations, 50 of them as franchises. Under the new business model, Chester's seeks to add a total of 500 franchises within five years.
With more than 15 company stores and 225 employees, Texas Star operates in 11 cities across southern and central Texas.
During the month of August, the two new Chester's locations will open in brand-new Texas Star Convenience stores located in Kingsville and Refugio, Texas. Both locations will also be co-branded with a Subway.
“We are very excited about our partnership with Texas Star,” said Ted Giles, CEO of Chester's International and son of Chester's founder, W.O. Giles. “We are looking forward to a great relationship between Chester's and Texas Star and to providing our customers with our quality food in a convenient location.”
Tabor Brooks, vice president of Texas Star Investments, says that foodservice is an important complement to the company's convenience stores and partnering with Chester's will help ensure the success of Texas Star's newest locations. Brooks anticipates building a relationship with Chester's Chicken, saying, “Chester's restaurant-in-store format is a great concept for our locations, providing more appeal to our convenience stores.”
Chester's International, previously a licensed QSR concept operating under the Chester Fried brand name, changed its name to Chester's International when it shifted its business model to a franchise program in June 2004. Chester's currently operates a total of 1,700 locations, 50 of them as franchises. Under the new business model, Chester's seeks to add a total of 500 franchises within five years.