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OAK BROOK, Ill. — McDonald's Corp. plans to capitalize on the success of its all-day breakfast program by adding more breakfast items that can be ordered throughout the day. The fast-food chain announced that starting in September, it will launch a single, larger all-day breakfast menu nationwide.
Most McDonald's restaurants currently serve McMuffin or Biscuit sandwiches after normal breakfast hours. The expanded all-day breakfast menu will include:
- Egg McMuffin
- Sausage McMuffin
- Sausage McMuffin with Egg
- Bacon, Egg & Cheese Biscuit
- Sausage Biscuit
- Sausage Biscuit with Egg
- Bacon, Egg & Cheese McGriddles
- Sausage McGriddles
- Sausage, Egg & Cheese McGriddles
- Hotcakes and Sausage
- Sausage Burrito
- Fruit & Maple Oatmeal
- Fruit 'N Yogurt Parfait
The menu may vary by restaurant.
McDonald's CEO Steve Easterbrook stated during a June press conference the chain views the all-day breakfast program as a new baseline for the business rather than a short-term promotion, noting that it moved quickly from testing to full rollout.
"We have shown how quick we can move when we have a good idea," Easterbrook said.
McDonald's launched the all-day breakfast initiative in the fall of 2015 and began testing the expanded menu last spring, as CSNews Online previously reported.