McDonald's Teams With Kraft for McCafé Retail Rollout | ConvenienceStoreNews
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    McDonald's Teams With Kraft for McCafé Retail Rollout

    OAK BROOK, Ill. – Come next year, fans of McDonald's McCafé brand will have more options to get their java fix.  

    McDonald's USA LLC is partnering with Kraft Foods Group Inc. to expand the manufacturing, marketing and distribution of the McCafé brand by packaging its signature coffee for sale in grocery stores and other retailers across the United States.

    "We understand there is huge demand for at-home options and we've built great success with our McCafé coffee in restaurants. So, it was a natural next step to provide customers with McCafé coffee to enjoy in their own home," said Greg Watson, senior vice president, McDonald's U.S. menu innovation. "We have always been committed to serving delicious, high-quality beverages at a value and we're happy to provide consumers another great way to enjoy McDonald's McCafé coffees."

    McCafé packaged coffees are made with 100-percent Arabica beans and will be offered in these formats:

    • Roast & Ground: Premium Roast, Breakfast Blend, French Roast, Colombian, Premium Roast Decaf, French Vanilla, Hazelnut and French Roast Whole Bean (12-ounce bag)
    • On-Demand Single Cups: Premium Roast, French Roast and Premium Roast Decaf

    "In a competitive category that is growing rapidly and changing every day, this new partnership with McDonald's represents a whole new era in the world of at-home premium coffee," added Nina Barton, vice president of coffee for Kraft Foods. "This partnership will allow us to leverage each company's best-in-class capabilities, putting us in a prime position to drive further category growth and deliver one of America's largest, fastest-growing coffee brands to coffee lovers nationwide."

    McCafé varieties will be available in grocery, mass merchandise, club and drug retail locations beginning in early 2015, according to the announcement.

    "By tapping into the loyal McCafé fan base already built by McDonald's and leveraging our deep coffee category expertise here at Kraft, we have the ability to reach a larger audience than ever before, really giving this brand room to thrive," Barton said.

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