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OAK BROOK, Ill. — McDonald's USA is inviting customers, fans and food skeptics to learn more about its products and processes through a new initiative called "Our Food. Your Questions."
Starting this week, questions can be submitted via social media and McDonald's will answer them through behind-the-scenes webisodes and other social media content. Consumers will learn facts about McDonald's ingredients, how the food is made and how it is prepared in restaurants, the company said.
"We're proud of the food we serve our 27 million U.S. customers every day, yet we know people have unanswered questions," said Kevin Newell, executive vice president, chief brand and strategy officer for McDonald's USA. "So, we're inviting everyone in the U.S. on a journey to learn more about our food. We look forward to the opportunity to have an open conversation and to show people firsthand how we make our most iconic menu items."
Grant Imahara, curious skeptic and former series host of Discovery Channel's "Mythbusters," will visit McDonald's suppliers and restaurants across the United States to uncover real answers to tough questions, according to the announcement. McDonald's will capture these visits in a series of video vignettes that will appear on its website, Twitter, Facebook and YouTube accounts. McDonald's will also use these accounts to answer food questions, share multimedia content and engage in open conversation.
Similar efforts were previously launched in countries such as Canada and Australia.
"In today's 24/7 news cycle, people are looking for faster, more straightforward responses to their questions about our food," added Ben Stringfellow, vice president of communications for McDonald's USA. "We have great information to share and we're looking forward to engaging in two-way conversations with as many people as possible."
Consumers can join the conversation by following @McDonalds on Twitter or visiting www.McDonalds.com.