LAS VEGAS and FRAMINGHAM, Mass. – Gulf Oil LP added Yumz Gourmet Frozen Yogurt and its Yumz Express offering -- a self-serve, compact frozen yogurt kiosk -- as a preferred vendor.
"We believe that Yumz Express creates a unique destination within Gulf-branded retail locations that can bring new foot traffic and incremental revenue through the front door of our dealers and Gulf franchisees," said Rick Dery, senior vice president and chief sales and marketing officer for Gulf.
Yumz Express kiosks are designed to attract new and repeat customers. The complete turnkey program, now available through Gulf's preferred vendor program, includes marketing support, loyalty programs and promotions as part of the kiosk package, according to the announcement.
"With convenience stores focusing more and more on foodservice, and the popularity of frozen yogurt continuing to grow across the country, the Yumz Express model is a perfect fit for many operators," Dery added.
Each Yumz Express kiosk can offer up to five frozen yogurt machines with design flexibility to fit any store size.
"Yumz Express is intended to help retailers like Gulf Oil's network of dealers and operators grow their businesses. We are excited to partner with Gulf to provide our unique kiosk and gourmet frozen yogurt to customers of their branded outlets," said John Barnes, co-founder of Yumz Gourmet Frozen Yogurt. "Yumz Express is an easy and affordable way for stores to offer delicious frozen yogurt, without a large commitment of floor space."