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Genuine Broaster Chicken Spicy

New menu item capitalizes on growth of spicy flavor profiles.

Genuine Broaster Chicken Spicy by Broaster Co. capitalizes on the current growth of spicy flavor profiles. Made with tender and juicy Genuine Broaster Chicken, the new menu item is marinated in a Chickite Spicy Marinade that infuses the flavors of Hatch Chili Pepper, Habanero Pepper and Chipotle Chili. It is then finished with a Slo-Bro Spicy Coating to add extra heat by combining Hatch Chili Pepper and Habanero Pepper with a special blend of other seasonings. To accompany the new Genuine Broaster Chicken Spicy, the company offers a line of dipping sauces, including an upgraded ranch sauce. Marketing and point-of-purchase materials are available.