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MIAMI — Burger King is bringing its signature flame-grilling technique for hamburgers to hot dogs with the launch of Grilled Dogs, made with 100-percent beef. Starting Feb. 23, the new, permanent menu item will be available at participating restaurants nationwide.
With this launch, Burger King will serve hot dogs in more restaurants than any other restaurant chain in the United States.
Grilled Dogs will be available inside Burger King restaurants and at drive-thrus every day of the week throughout the year, dispelling the myth that hot dogs should be relegated to summer barbecues and baseball games, the company said. It is estimated that Americans eat more than 20 billion hot dogs each year.
"The introduction of Grilled Dogs just made sense to our guests and for our brand," said Alex Macedo, president, North America, for the Burger King brand. "We're applying over 60 years of flame-grilling expertise with the Whopper sandwich to make Grilled Dogs the next great American icon."
The Classic Grilled Dog is a flame-grilled hot dog made with 100-percent beef topped with ketchup, mustard, chopped onions and relish, served on a fluffy baked bun. The Chili Cheese Grilled Dog is the same beef hot dog topped with warm chili and shredded cheddar cheese. Both will be sold separately or as part of a combo meal.
The Classic Grilled Dog comes at the recommended price of $1.99 or as a combo meal for the recommended price of $4.49, served with a small fountain drink and fries. The Chili Cheese Dog comes at the recommended price of $2.29 or as part of a combo meal for the recommended price of $4.79.