7-Eleven Day Gets Upgrade for Slurpee’s 50th Birthday

IRVING, Texas — 7-Eleven Inc. is celebrating the Slurpee's 50th anniversary by giving away an estimated nine million free small Slurpees. On July 11, Free Slurpee Day, participating 7-Eleven stores will offer the free drinks from 11 a.m. to 7 p.m.

To continue celebrating the Slurpee's golden anniversary and 7-Eleven's 89th birthday, Slurpee Week will take place from July 12-18. Slurpee fans who buy seven Slurpee drinks during that week and scan the 7-Eleven mobile app will receive 11 free Slurpees. The free Slurpee offer will automatically appear in the "Scan and Save" section of the 7-Eleven mobile app 24 hours after the purchase of the seventh drink. The 11 free Slurpee coupons must be redeemed by Aug. 31, 2016.

7-Eleven is also introducing a Birthday Cake Slurpee flavor for its birthday. Fanta Birthday Cake combines traditional birthday cake and vanilla ice cream flavors and joins the recently released Sour Patch Redberry flavor.

"Every year, 7-Eleven Day gives us an opportunity to have some fun, say 'thank you' to our customers and celebrate our birthday Slurpee style," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "This year is a big birthday for Slurpee, and a big year. One day, even one week, isn't enough, so we began celebrating in January and plan to keep it up until the end of the year."

The celebration goes beyond the Slurpee machine with Slurpee-branded and flavored items throughout the store, such as birthday doughnuts, lollipops, cotton candy, marshmallow pops, candy straws, Pop-tarts, Chapstick, beach towels, socks, insulated beverage holders, T-shirts and Slurpee party pic packs that include a selfie stick. Selection may vary by store.

Every year, 7-Eleven observes its birthday and other company milestones on July 11. This year's festivities are also part of the convenience retailer's "Hundred Days of Summer" ongoing promotion.

Irving, Texas-based 7-Eleven Inc. operates, franchises and licenses more than 10,700 7-Eleven stores in North America.