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PHILADELPHIA -- In celebration of its 100th anniversary, Tastykake launched limited-edition Birthday Kake Cupcakes and a yearlong “Birthday Moments” initiative in partnership with the USO.
The Birthday Kake Cupcakes, which combine confetti cake with chocolate-flavored icing and multi-colored sprinkles, became available in 12-count multi-packs beginning on Feb. 25, the day the first Tastykake product hit stores 100 years ago.
The city of Philadelphia, as well as the state of Pennsylvania, declared Feb. 25 as “Tastykake Day.” To commemorate the occasion, the Tastykake bakery “kaked over” Philadelphia by making 100 deliveries of Tastykakes to local charities and first responders in the city.
“Operating any business for 100 years is no piece of cake — even for a bakery,” said Tastykake President Paul Ridder. “We believe our success comes down to a simple recipe: delicious, fun snack cakes, a focus on quality and freshness, an outstanding team and, of course, our fans. Tastykake would not be here without the 100 years of support we’ve received from our community.”
The yearlong “Birthday Moments” initiative will support the USO’s “Every Moment Counts” campaign, which aims to create real, everyday moments missed by U.S. troops serving the country. Throughout the year, Tastykake will honor servicemen and women and their families with special birthday moments through USO locations and participation in national USO initiatives, noted Ridder.