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DALLAS — 7-Eleven Inc. is adding Sour Patch Watermelon as its newest Slurpee flavor this summer. The new flavor was inspired by chatter on social media from fans asking for and already enjoying these products together.
The Sour Patch Watermelon Slurpee will be exclusively available at participating 7-Eleven stores throughout its 100 Days of Summer campaign, which starts July 1.
Sour Patch Kids is the No. 1 sour candy brand from Mondelēz International, and fruit-flavored Slurpee varieties are the most popular among 7-Eleven customers. 7-Eleven also teamed up with beverage partner Fanta to create the new flavor.
"We're always working to take Slurpee to the next level," said Dennis Phelps, vice president of foodservice for 7-Eleven. "And it's summer, a time when watermelon flavor is a natural fit. The new Sour Patch Watermelon Slurpee tastes delicious — it starts off a little sour, but always ends sweet."
The Sour Patch Watermelon Slurpee is available at participating 7-Eleven stores nationwide, with prices ranging from $1.20 for a small to $1.70 for an extra-large.
"New social listening tools give us the ability to interact directly with customers, learn what they want and quickly experiment with products and flavors they love," said 7-Eleven's Laura Gordon, vice president, marketing and brand innovation. "Our customers were already buying Sour Patch Kids with their Slurpee drinks, and drinking Slurpees through sour straws, so we know Slurpee fans will love it."
Slurpee and Sour Patch also make an appearance in the upcoming digital movie musical, "Summer Forever," from Relativity Digital Studios. The production follows three lifelong best friends who vow to make their last weekend of summer the most epic of their lives with a "YOLO" pact to chase dreams, sing loud and face fears all before beginning "adult life."
"The new Sour Patch Watermelon-flavored Slurpee lets us bring our sour and sweet experience to consumers in a whole new way," said Tara Apisa, senior brand manager, U.S. candy and Halls at Mondelēz International. "We know teens love Sour Patch Kids as well as Slurpee so this is the perfect collaboration to delight our consumers outside of our traditional candy experience."