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HERSHEY, Pa. — The Hershey Co. kicked off Reese's Playoff Pandemonium on Monday, a campaign designed to help fans enjoy the football playoff season. Comedian Jeff Foxworthy, as the official Reese's referee Ref Foxworthy, will deliver the Reese's rules to help fans understand how to properly celebrate and entertain.
"This is the best time of year for football fans — playoff time," said Foxworthy. "To celebrate in the best way possible, football fans need to know the rules. I'm here to help fans win big when entertaining during the playoffs."
Throughout the playoff season, Foxworthy will deliver humorous Reese's Rules in short videos via Reese's social media platforms. He will also invite fans to share their own entertaining rules or images using the #ReeseGameday hashtag. For fans who want an extra winning edge, an in-store SMS text campaign will let them opt-in to additional Reese's Rules from Ref Foxworthy and a coupon for future Reese's purchases.
Reese's Rules include:
- Tackling is permitted when someone grabs the last Reese's Miniature
- Pass interference may be called for not sharing your Reese's Minis
- Always go for two when celebrating with Reese's Peanut Butter Cups
"Jeff Foxworthy has entertained millions with his comedy for more than 25 years and is the largest selling comedy-recording artist in history, so we believe that he is the perfect choice to bring some entertainment to an often heated and intense playoff season," stated John Maitrejean, senior brand manager, Reese's franchise. "Ref Foxworthy, with his quick-witted humor and every-man persona, is sure to lighten the mood and is the perfect choice to be the Reese's Referee."
Playoff Pandemonium complements Reese's existing partnerships in college football, specifically as the official sponsor of the inaugural College Football Playoff and, beginning in fall of 2015, ESPN's College GameDay, the company said. The Reese's brand also serves as title sponsor of the Reese's Senior Bowl, college football's annual premier senior showcase event, featuring the nation's best senior collegiate football stars and top draft prospects.