Reese’s Brand Gets in the Game

HERSHEY, Pa. — The Hershey Co.'s Reese's brand is hitting the field with ESPN as official sponsor of the new College Football Playoff (CFP), ESPN College GameDay and ESPN College Football.

Under the multi-year partnership, Reese's will retain promotional rights to use ESPN trademarks in its advertising, on-pack and point-of-sale displays. It will also host an on-site activation at the inaugural College Football Playoff National Championship in Arlington, Texas, on Jan. 12.

“With the new College Football Playoff upon us, this gives the Reese’s brand an expanded and exciting opportunity to continue our leadership within intercollegiate athletics and brings the perfect combination of chocolate and peanut butter to college football fans nationwide," said Jennifer Podhajsky, vice president of U.S. Chocolate for The Hershey Co.

Reese's and ESPN will additionally offer football fans custom-branded content during ESPN College GameDay telecasts, beginning with the 2015-16 season.

The partnership with ESPN continues the brand's presence in intercollegiate athletics, with its other efforts including a sponsorship with the NCAA.