Oreo Launches Third Annual Jingle Contest
Kraft Foods' third annual search for Oreo fans who love to sing is underway. The "Oreo & Milk Jingle" contest invites groups of friends, families and co-workers to sing the O-R-E-O jingle for a chance to win the "ultimate moment" -- having their performance broadcast on a Times Square super sign in New York City and $10,000.
Groups of two to 15 people are invited to put their talents to the test, creating videos of themselves singing the jingle in their own creative, unique way. Ten semi-finalist groups will be posted online for America to help choose five favorites. The five groups will go on to compete in a live finale competition in Times Square hosted by NBC late night talk show host and New Year's Eve "Times Square commentator" Carson Daly.
This year, groups of two to 15 people can enter by uploading a video of their performances at www.oreo.com now through July 23, 2007. All group members must be at least seven years of age and residents of the United States. Entries may be submitted via mail, or groups can sing the jingle and be recorded live at select Minor League Baseball games throughout the summer.
Ten semi-finalist groups will be selected based on vocal ability, originality and creativity of performance, overall stage presence and enthusiasm, as well as appropriateness to the Oreo image. The five groups will each receive $1,000 and head to New York City in September to perform in Times Square for the chance to broadcast to millions on a Times Square super sign and take home the grand prize of $10,000.
Additionally, every person who logs on to cast a vote can enter into a sweepstakes for the chance to win $5,000 and join Daly and the winning groups in Times Square for the final competition.
For those who aren't looking for the limelight but are looking for free Oreo cookies and milk, groups of 16 or more singers also can submit video of themselves singing the jingle and Oreo will send them free Oreo cookies and milk.
Groups of two to 15 people are invited to put their talents to the test, creating videos of themselves singing the jingle in their own creative, unique way. Ten semi-finalist groups will be posted online for America to help choose five favorites. The five groups will go on to compete in a live finale competition in Times Square hosted by NBC late night talk show host and New Year's Eve "Times Square commentator" Carson Daly.
This year, groups of two to 15 people can enter by uploading a video of their performances at www.oreo.com now through July 23, 2007. All group members must be at least seven years of age and residents of the United States. Entries may be submitted via mail, or groups can sing the jingle and be recorded live at select Minor League Baseball games throughout the summer.
Ten semi-finalist groups will be selected based on vocal ability, originality and creativity of performance, overall stage presence and enthusiasm, as well as appropriateness to the Oreo image. The five groups will each receive $1,000 and head to New York City in September to perform in Times Square for the chance to broadcast to millions on a Times Square super sign and take home the grand prize of $10,000.
Additionally, every person who logs on to cast a vote can enter into a sweepstakes for the chance to win $5,000 and join Daly and the winning groups in Times Square for the final competition.
For those who aren't looking for the limelight but are looking for free Oreo cookies and milk, groups of 16 or more singers also can submit video of themselves singing the jingle and Oreo will send them free Oreo cookies and milk.