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HACKETTSTOWN, N.J. — Coffee Nut is the winning flavor selected by consumers in M&M'S first-ever "Flavor Vote" campaign. More than one million votes were cast in the vote, which was held in honor of the brand's 75th anniversary.
Coffee Nut defeated peanut-flavored challengers Honey Nut and Chili Nut to win a permanent spot on shelves. Starting in August, Coffee Nut will join M&M'S Original Peanut, which was first introduced in 1954, on shelves at retailers nationwide.
"We are so thrilled that our fans helped to shape our brand's vibrant future," said Tanya Berman, director, M&M'S Brand. "Flavor Vote was the perfect campaign to show how much we value our fans' opinion. The brand is looking forward to adding Coffee Nut to our peanut flavored line up in August."
Fans who voted for their favorite new M&M'S peanut flavor were entered for the chance to win $100,000 and earn the title of the official M&M'S Taste Tester. The winner is Jason Y. from Raleigh, N.C.