MCLEAN, Va. -- Candy connoisseurs don't need to hoard their king-size Snickers bars -- Mars Inc. will continue to offer large format chocolate products now and in the future.
Following last week's announcement, some candy fans feared that Mars' commitment to no longer shipping chocolate products containing more than 250 calories per serving meant no more large candy bars or other items. However, a company spokesperson stated that Mars has already made the switch to a new multi-piece format. Instead of king-size bars, Mars' products will come in 2toGo, 4toGo and Sharing Size formats, each of which represent clearly labeled multi-portion items.
Mars has also launched a new Twist Wrap with "memory" that allows consumers to easily twist a candy wrapper closed and save the remaining piece for later.
Other global initiatives for Mars include its inclusion of a front-of-pack calorie label, elimination of trans fat, meaningful reduction in saturated fat and the introduction of several new products under 200 calories, according to the company. More information on its commitment to health and nutrition is available at Mars' website.