Kellogg’s ‘Win Gold’ Promotion
Specially marked packaging taps into 2016 Summer Olympics excitement.
Kellogg’s “Win Gold” promotion brings the excitement of the 2016 Summer Olympics to convenience store shelves. Core Kellogg’s products in the convenience channel — Pop-Tarts, Rice Krispies Treats bars, Nutri-Grain bars and Special K Protein bars — feature specially marked packaging. Because many consumers rely on convenience stores for a great start to their days, the packaging encourages consumers to share what gets their day started via text for the chance to "win gold."
