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    A Guide to Snacking: Salty Snacks

    What trends are driving the category’s continued popularity?

    By Brian Berk, Convenience Store News

    Americans really love their snack foods, and the salty snacks category continues to be a tasty draw for convenience store customers.

    Sales and unit volume for these products both saw a healthy rise during the 52-week period ended Feb. 14, 2015 compared to the prior year, according to Nielsen data. Sales rose by more than 7 percent, while unit volume “chipped in” a year-over-year gain of 5 percent.

    Potato chips are the dominant player at c-stores in terms of segment share. One in every four dollar sales during the 52 weeks ended Feb. 14, 2015 came from the venerable potato chip, a slight gain vs. the prior year.

    The following trends are driving the salty snack category’s continued popularity:

    • Nuts for nuts and popcorn
    • Chips anyone?
    • Salty & sweet
    • Main meal accompaniment

    Click here to continue reading the “Top Trends in Salty Snacks” special feature, published in the May Convenience Store News Guide to Snacking.

    By Brian Berk, Convenience Store News
    • About Brian Berk Brian Berk is managing editor of Stagnito Business Information's Convenience Store News and Convenience Store News for the Single Store Owner, where he specializes in covering motor fuels, technology and financial news. He has served the magazine industry for 14 years and has also worked in the radio and newspaper fields. Berk holds a bachelor's degree in communications from the State University of New York at Cortland and a master's degree in journalism from Quinnipiac University in Hamden, Conn.

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