Daelmans Stroopwafels

Dutch bakery group Daelmans, in conjunction with its U.S. distributing partner The Brand Passport Inc., is making its famous Daelmans Stroopwafels (pronounced stroop-waa-fells) available to convenience stores. Stroopwafels, dubbed “Coffee’s Best Friend,” are available in three varieties — caramel, honey and maple — and come in both jumbo and miniature sizes for snacking. According to the maker, stroopwafels are particularly delicious when placed atop a cup of coffee for about two minutes, allowing the heat to warm the biscuit, soften the caramel, and release the natural aroma of cinnamon and real Bourbon vanilla. Single-serve and two-pack Jumbo Stroopwafels are packed in easy-to-merchandise trays that convert into counter displays. The company is also offering a program for top convenience chains, which includes two-tier racks with customized graphics featuring the retailer’s coffee cup and logo. Made with only natural ingredients, the bakery item contains no artificial flavors, colors, preservatives or trans fat.