Chef Pierre Brand Refresh & Expansion
Sara Lee bulk and individually wrapped products are transitioning.
Tyson Convenience is revitalizing the Chef Pierre brand by expanding its time-honored recipes to include breakfast bakery favorites. Since 1922, the brand has been a category leader in foodservice pies, according to the company. The refresh includes a complete line of authentic bakery favorites with the transition of Sara Lee bulk and individually wrapped breakfast bakery products to the Chef Pierre brand. These items include: bulk and individually wrapped muffins; bulk and individually wrapped pastries; doughnuts; croissants; cornbread; rolls; and breakfast cakes.
