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    Category Snapshot: Meat Snacks

    Nielsen data shows convenience channel is a prime growth area.

    By Angela Hanson, Convenience Store News
    Source: Nielsen

    NATIONAL REPORT — Meat snacks are on the rise in the convenience channel, generating more than $2 billion in sales at both franchise and independent c-stores combined during the 52 weeks ended in May 2015, according to new data and analysis provided to Convenience Store News from Nielsen. While meat snacks are also growing at grocery stores, sales in this channel reached only $360 million comparatively.

    Not only are meat snack sales growing, but they are also accelerating, with the most recent two months (April and May) posting double-digit growth. Beef jerky, beef sticks and beef chicken sticks made up the majority of sales during this timeframe — all increased their dollar sales by double-digits vs. the previous 52-week period, reported Nielsen.

    "Price has played a role in the sales growth," Jonna Parker, director of account services at Nielsen Perishables Group, told CSNews Online. "Average prices have increased 7 percent over the latest 52 weeks compared to the prior year, which outpaces the 6-percent volume growth."

    At a time when many packaged categories have struggled to grow, 6-percent volume growth is relatively strong, Parker noted. A modest increase in distribution and the number of products and varieties of meat snacks are likely playing a part in the alternative snack segment's growth.

    By Angela Hanson, Convenience Store News
    • About Angela Hanson Angela Hanson is associate editor for EnsembleIQ's Convenience Store News and Convenience Store News for the Single Store Owner, where she is responsible for primary coverage of the candy, snacks and packaged beverages categories. Since joining CSNews as assistant editor in early 2011, she has played a key role in helping CSNews.com maintain its position as the No. 1 news source for the convenience store industry. Prior to joining CSNews, Hanson served as junior editor at Creative Homeowner book press and as managing editor of Anime Insider magazine. She has degrees in creative writing and visual communication technology from Bowling Green State University.

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