Budweiser 'America' Cans & Bottles
New packaging is part of “America is in Your Hands” summer campaign.
This summer, Budweiser is replacing its name with “America” on the front of its 12-ounce cans and bottles. The bold, new look serves as the focal point for its summer-long campaign, “America is in Your Hands,” which seeks to remind people from sea to shining sea to embrace the optimism upon which America was first built. The beer brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.” The limited-edition cans and bottles will be on shelves nationwide from May 23 through the November election. The new packaging will also star in the brand’s new national TV spot premiering June 1.
