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ALTOONA, Pa. — Sheetz Inc. is adding cold brew coffee offerings to all of its convenience stores starting on Sept. 29, National Coffee Day.
This launch marks a major advancement in the c-store industry's coffee portfolio, which allows "Sheetz Freakz" to enjoy an elevated quality of cold brew coffee at any Sheetz store, the company said.
"Cold Brew is, without a doubt, the best way to make cold coffee, because the flavors have a chance to infuse rather than burn," stated Matt Gray, coffee concepts manager for Sheetz. "Sheetz's method takes no shortcuts, nor attempts to cheapen the product in any way, and the result is a delicious flavor profile accessible to all coffee drinkers and rivaling any cold brew experience out there."
Sheetz's cold brew starts with fresh coffee that is ground in-house and later infused with cold water for 10 hours to ensure a balanced blend of sweet and bitter. This process results in a naturally smooth and sweet flavor with less acidity.
"This product is the real deal and sure to disrupt the convenience category's coffee offerings as we know it, just like Sheetz," said Director of Brand Strategy Ryan Sheetz. "With millennials drinking more specialty coffee than any other generation out there, we hope to fill more of their cups and also introduce other coffee drinkers to cold brew."
Sheetz is extending its made-to-order approach to cold brew, with every cup tailored and hand-poured directly for the customer.
To celebrate National Coffee Day, Sheetz will offer one free small cold brew to all customers who show their My Sheetz Card while supplies last.
Altoona-based Sheetz operates more than 500 locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina.