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KNOXVILLE, Tenn. — Pilot Flying J will unveil its new PhilMor Mug at the Mid-America Trucking Show (MATS) this weekend.
All visitors to the Pilot Flying J booth can get a coupon for the purchase of the new mug, and some drivers may win a free PhilMor Mug.
In addition to giving attendees a first look at this new offering, Pilot Flying J will be giving away Road Warrior hats, MyRewards loyalty points and a coupon for a free coffee or fountain drink.
"Our goal when attending MATS is to listen to driver feedback to find out ways we can continue to make life easier for them while they're on the road," said Anne LeZotte, Pilot Flying J's communications manager. "MATS also gives us the opportunity to thank drivers face-to-face for their hard work and time on the road. Without professional drivers, our economy would stop moving."
The annual MATS event takes place March 26-28 in Louisville, Ky.
While at the show, drivers can also sign up to join TeamPETE, a healthy driver movement "designed by drivers for drivers." The team is led by Pilot Flying J's Health Champion Pete Thomas, who was NBC's "Biggest Loser" Season 2 At-Home Winner.
TeamPETE shares driver success stories that feature health-related tips and motivation for other professional drivers; provides Pete's Picks to help drivers find healthier food choices wherever they travel; and demonstrates the 10-Minute Trucker Tune-Up that allows drivers of every ability level to work out next to their truck.
"Driver health continues to be a priority for Pilot Flying J because it's a primary focus for many of our friends, customers and colleagues," LeZotte said. "We continue to offer fresh, quality food options. We're expanding TeamPETE and it's important that we continue the dialogue with drivers about healthy living at MATS and beyond."
MATS attendees who solve the Healthy Living word cloud puzzle will receive Pilot Flying J bracelets and reusable grocery bags. Those who solve the puzzle and sign up for TeamPETE are asked to take a photo and upload it to social media using the hashtags: #TeamPETE, #PoweredByPilot and #PilotFlyingJ. By doing so, these drivers will earn a free Pilot Flying J T-shirt.
Knoxville-based Pilot Flying J, the largest operator of travel centers and travel plazas in North America, has more than 650 retail locations.