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ATLANTA — The Coca-Cola Co. is encouraging people to focus on the spirit of the holiday season and "Make Someone Happy" in its new campaign, which is meant to inspire fans everywhere to spread happiness through small but meaningful ways.
The campaign's 60-second TV spot depicts Santa Claus enjoying an ice-cold Coca-Cola in his North Pole workshop and, through his "Make Someone Happy" book, watching a montage of small moments of holiday happiness, such as a young girl giving her mother a handmade drawing.
"This campaign is all about sharing your time, attention, love and laughter with friends, family and even strangers during this magical time of the year," said Andy McMillin, vice president, Coca-Cola Trademark, Coca-Cola North America. "With 'Make Someone Happy,' we're encouraging people to embrace the spirit of the season and show how the act of being generous can have a powerful, positive impact on others that lasts long after the decorations come down."
This holiday spot marks the return of Santa Claus as imagined by artist Haddon Sundblom, originally commissioned for use in Coca-Cola's advertisements more than 80 years ago. Santa will also appear on limited-edition holiday packaging on Coca-Cola multi-packs, cans and glass bottles, as well as on 20-ounce, 1.25-liter and 2-liter PET bottles.
The TV spot debuted Nov. 27 on NBC and is scheduled to air on ABC, ABC Family, Hallmark Channel, USA, TBS, Lifetime and Food Network through late December. The fully integrated campaign will also feature new print, out-of-home, point-of-sale, radio, Delta in-flight and Macherich mall advertising. Social and digital programs will inspire others to #MakeSomeoneHappy.
"History and nostalgia are an important part of our brand, especially when it comes to the holidays, and Sundblom's Santa Claus has been an integral part of our advertising campaigns since 1931," said Ted Ryan, director, Heritage Communications, The Coca-Cola Co. "He is loved by millions as a universal symbol of happiness and generosity."
Coca-Cola is also donating $75,000 worth of toys to the Marine Toys for Tots Foundation this holiday season in Los Angeles, Philadelphia and Minneapolis. The Coca-Cola Holiday Caravan — five trucks each illuminated by more than 30,000 red and white sparkling lights — will roll into nearly 200 cities across the country to spread holiday happiness through Dec. 21, the company stated.