Kum & Go Urges Customers to 'Share' Fountain Drinks

WEST DES MOINES, Iowa -- Kum & Go LC is moving word-of-mouth into the 21st century.

The convenience store chain's customers can now use the Bawte app on either their iPhone or Android smartphone to let their friends know what they are drinking by scanning the quick response (QR) code found on the side of the retailer’s fountain drink cups.

"No one can deny that an ice cold fountain drink is one of the best parts of summer, but isn't it better when you're enjoying one with a friend?" Kum & Go asked in an e-mail announcing the promotion.

More than just spreading the word, though, Kum & Go customers who use the Bawte app will be entered for a chance to win a $25 Kum & Go gift card. The company will award one gift card each week through August to a customer who has tagged a fountain drink using the app.

The locally headquartered convenience store company is also running two other summer promotions around its fountain drinks, as CSNews Online previously reported. Kum & Go is discounting every size fountain drink from now through the end of summer in a first-time promo for the company.

In addition, the c-store chain is inviting customers to submit their wackiest and wildest game ideas as part of the "Thirst for Victory -- It's Anyone's Game" contest. Customers can submit original game ideas in seven categories: absurd is the word; crazy is a state of mine; dealer of double takes; jesters and jokers; titans of talent; impossibly impressive; and people's choice. The contest runs through Aug. 31. Seven entries will be selected as winners during the contest period, and each winner will receive $350 in Kum & Go stored value gift cards, advertised as "Free Fountain Drinks for a Year."

Kum & Go is a family-owned company operating more than 400 convenience stores in 11 states: Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming.