Heineken USA Taps Westcott-Pitt as VP of Marketing

WHITE PLAINS, N.Y. -- Heineken USA named Colin Westcott-Pitt as its vice president of marketing.

Westcott-Pitt will be responsible for marketing efforts for the Heineken brand in the United States, as well as providing leadership to support Heineken's brand strategy and the execution of multicultural events and sponsorship programs.

"As we continue to invest in our core Heineken brand, I'm pleased to congratulate Colin on his new role," said Lesya Lysyj, Chief Marketing Officer, Heineken USA. "Over the past three years, Colin has demonstrated a stellar combination of experience in marketing the upscale Heineken portfolio, as well as a proven ability to implement and execute on highly successful campaigns."

Westcott-Pitt, a graduate of University of East London in the United Kingdom, was most recently vice president of marketing for Dos Equis, Amstel Light and Newcastle Brown Ale, all brands under the Heineken corporate umbrella.

"The Heineken team has worked tirelessly to advance our profile as the leader in upscale beer," said Westcott-Pitt, a New York City resident. "I look forward to leading our best-in-class team as we move into the next chapter."