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Buyers can remove the top and add ice to chill their beer.

In preparation for summer, Heineken launches the COOLERPACK, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken beer by easily removing the top and adding ice. The COOLERPACK is the newest edition to the Heineken range of packaging configurations designed to bring convenience and occasion-based purchase choice to beer drinkers everywhere. Impactful point-of-sale materials will help enhance display presence in high-traffic areas of the store, driving awareness and trial of the COOLERPACK. Retailers can maximize volume and profit, and drive basket ring by cross-merchandising with ice, the company noted.