The Gatorade Company's Propel Calcium

The Gatorade Company's Propel Fitness Water will build on its enhanced water offerings with the introduction of Propel Calcium, a water drink considered a good source of calcium per serving. Like the original Propel Fitness Water, Propel Calcium is a low-calorie, vitamin-enhanced fitness water line. Each 8 oz. serving provides the equivalent of 10 percent of the Dietary Reference Intake (DRI) of calcium for individuals 19 to 50 years of age. The non-carbonated and caffeine-free product will be available nationwide in both 500 mL and 700 mL sizes starting in January 2006. The beverage is available in Mango, Mandarin Orange and Mixed Berry with the suggested selling price of $1.09 to $1.39 for the 700 mL sports bottle and $4.99 for a 6-pack of 500 mL bottles.

The Gatorade Company, Chicago, Ill.
(877) 377-6735; www.propelwater.com

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