EMS Fuel & Energy Products

Available in c-stores across the U.S., new EMS Fuel & Energy Products from Firefighter Brands is a line of performance-based products designed and packaged specifically for those who do America's “heavy lifting.” The line includes two performance beverages -- EMS HydroEnergy (an isotonic) and EMS Strong (an energy drink) -- and two new healthy snacks including Performance Mix snack mix and Performance Strips beef jerky. Twenty-five percent of Firefighter Brand's annual net profits are donated to support firefighters.

Firefighter Brand Products, Norwalk, Conn.
(866) 656-5333; www.firefighterbrand.com