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ATLANTA — The Coca-Cola Co. and Speedway Motorsports Inc. have extended there partnership through 2020, renewing the affiliation into its fourth decade.
In the renewed agreement, Coca-Cola — including an array of sparkling and still beverage options — will continue to be the Official Soft Drink, Official Sparkling Beverage, Official Water, Official Sports Drink and Official Enhanced Water for seven Speedway Motorsports facilities including:
- Atlanta Motor Speedway (Hampton, Ga.)
- Charlotte Motor Speedway (Concord, N.C.)
- Sonoma Raceway (Sonoma, Calif.)
- Kentucky Speedway (Sparta, Ky.)
- Las Vegas Motor Speedway (Las Vegas)
- New Hampshire Motor Speedway (Loudon, N.H.)
- Texas Motor Speedway (Ft. Worth, Texas)
The agreement retains all non-alcoholic beverages at Atlanta Motor Speedway, Charlotte Motor Speedway and New Hampshire Motor Speedway. The renewal also includes title sponsorship of the Coca-Cola 600 — the longest continuous sponsorship of any race in NASCAR — at Charlotte Motor Speedway.
"Coca-Cola and Speedway Motorsports share the same passion for entertaining fans and providing the ultimate race day experience," said Ivan Pollard, senior vice president, connections, investment and assets, Coca-Cola North America. "Our partnership renewal celebrates the heritage of this relationship in bringing fans closer to Coca-Cola and the sport they love the most."
Coca-Cola and Speedway Motorsports have been making memories together for more than 30 years by honoring the troops, celebrating their passion for racing and creating experiences for their fans, said Marcus Smith, CEO, Speedway Motorsports. "Coca-Cola is the world's most-respected and recognizable brand, and it's an honor to extend our partnership into its fourth decade. We look forward to serving our fans refreshing excitement both on and off the track for years to come."
Concord, N.C.-based Speedway Motorsports is a marketer, promoter and sponsor of motorsports entertainment in the United States. Through its subsidiaries, the company owns and operates eight premier facilities.
Atlanta-based Coca-Cola is the world's largest beverage company, with more than 500 sparkling and still beverage brands, including 20 billion-dollar brands.