CELSIUS Brand Refresh
Updated look includes flavor-forward images, new positioning callout.
Fitness drink line CELSIUS has updated its packaging with a fresh, modern look. Cans of CELSIUS now feature flavor-forward fruit images, as well as a new brand positioning callout: "CELSIUS. Live Fit." The new packaging also includes a globally recognizable brand-mark to maintain consistency as CELSIUS expands internationally, the company stated. Designed to fill a void between functional beverages and healthy energy, CELSIUS is available in five carbonated flavors — Orange, Wild Berry, Grape Rush, Cola and Watermelon — and two noncarbonated flavors — Raspberry Acai and Peach Mango.
