Quick Stats

Quick Stats

    You are here

    Category Snapshot: Packaged Beverages

    Nielsen data shows convenience channel leading in sales growth.

    By Angela Hanson, Convenience Store News
    Source: Nielsen

    NATIONAL REPORT — Consumers are increasingly turning to convenience stores when they want to purchase a packaged beverage, according to new data and analysis provided to Convenience Store News from Nielsen.

    "Consumers continue to vote with their wallet and convenience is winning," said Todd Hale, former senior vice president, consumer and shopper insights with Nielsen.

    Dollar sales of packaged beverages topped $16.7 billion in supermarkets, drugstores, mass merchandisers and warehouse club stores during the 52-week period that ended April 11, 2015, although sales fell 1 percent from the previous year. At the same time, dollar sales within c-stores grew at a faster rate (3.3 percent) and reached $14.2 billion.

    Beverage segments driving the strongest growth inside c-stores included enhanced water (up 8.1 percent), ready-to-drink iced tea (7.3 percent) and alternative beverages (6.4 percent). In comparison, the fastest-growing segments in the other retail channels were ready-to-drink iced tea (up 3.2 percent), alternative beverages (3.2 percent) and bottled water (2.8 percent).

    By Angela Hanson, Convenience Store News
    • About Angela Hanson Angela Hanson is associate editor for EnsembleIQ's Convenience Store News and Convenience Store News for the Single Store Owner, where she is responsible for primary coverage of the candy, snacks and packaged beverages categories. Since joining CSNews as assistant editor in early 2011, she has played a key role in helping CSNews.com maintain its position as the No. 1 news source for the convenience store industry. Prior to joining CSNews, Hanson served as junior editor at Creative Homeowner book press and as managing editor of Anime Insider magazine. She has degrees in creative writing and visual communication technology from Bowling Green State University.

    Related Content

    Related Content