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Busch is introducing refreshed packaging featuring a new look for all varieties in the Busch family: Busch, Busch Light, Busch Ice, and Busch NA. The new look, which pays homage to Busch's outdoor heritage, made its debut the weekend of Feb. 18 when Kevin Harvick’s No. 4 Busch Ford hit the racetrack for The Clash at Daytona International Speedway. For the 2017 racing season, Busch is serving as primary sponsor of the No. 4 team for 16 races. Busch’s refreshed packaging will be on shelves nationwide by early April.