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GLENDALE, Ariz. — Bud Light will use Super Bowl XLIX and its status as the NFL's Official Beer Sponsor to build on the popularity of the brand’s “Perfect Beer for Whatever Happens” creative campaign.
Bud Light's Super Bowl XLIX experience will be centered on the "Bud Light House of Whatever," where the beer giant will feature three days of parties, activities and concerts, including a performance from Grammy-nominated DJ Steve Aoki on Saturday, Jan. 30.
This effort is also an extension of the beer brand's "Whatever, USA" initiative, which brought 17 performances from top artists as well as a series of celebrity appearances to Colorado.
“Our fans have really enjoyed the ‘Up For Whatever’ activations we’ve done this year, from the ‘Epic Night’ spot during Super Bowl XLVIII to this summer’s incredible Whatever, USA, experience in Colorado,” said Alexander Lambrecht, vice president, Bud Light.
“House of Whatever will keep that spirit going, so expect it to be the most unique party experience in Arizona,” he continued. “You could say it’s the Super Bowl version of Whatever, USA.”
In support of "House of Whatever," Bud Light will offer a variety of "Whatever" experiences in the weeks leading up to the Super Bowl. Participants can follow the campaign on social media with the hashtag #UpForWhatever.