PURCHASE, N.Y. -- 7-Eleven and Pepsi Max are partnering on the Pepsi Max "Madden NFL 12" Maximum Fan Experience Sweepstakes, which will award one lucky football fan a trip for two to February's Super Bowl XLVI.
The contest runs through noon this Friday, Sept. 30 and the winner will be selected in a random drawing. Consumers can center through the website, www.pepsimaxfan.com, or via text message by texting "Fan" to Pepsi (73774).
The grand prize consists of a trip for two people to the Feb. 5, 2012 game in Indianapolis, plus admission for two to the 2012 Madden Bowl party on Feb. 2, 2012 (the winner and guest must both be 21 to be admitted to the 2012 Madden Bowl party). The grand-prize trip also includes: round trip coach air transportation for two; one hotel room (double occupancy) for five nights; ground transportation to and from an airport in and to events; tickets for two to Super Bowl XLVI at Lucas Oil Stadium; admission for two to the 2012 Madden Bowl and Madden Bowl party; two commemorative gift bags; and $500 in spending money.
The grand prize is estimated to be worth up to $11,860, depending upon the winner's point of travel origin and whether or not the winner and guest attend the 2012 Madden Bowl party. The winner may also elect to receive a cash alternative in lieu of the grand prize. The cash alternative will consist of $10,000 cash, awarded in the form of a check, according to the official contest rules.