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DALLAS — For 7-Eleven Inc., thanking its customers with a free cup of coffee one day a year is not enough, so the Dallas-based convenience store chain launched 7Rewards Free Coffee Week, running Oct. 12-18. The promotion includes a free, any-sized hot beverage each day during the week via the 7-Eleven app.
During the promotion, no purchase is necessary to receive a free fresh-brewed cup of coffee, cappuccino, latte or hot chocolate using the 7-Eleven app at participating 7-Eleven stores. Any customer who is a 7Rewards member can receive their daily free cup by scanning the 7-Eleven mobile app on their smartphone when checking out. The free offer will appear automatically as a coupon each day in the "Scan and Save" section of the app.
Each free cup will also still count as a “punch” in the 7Rewards ongoing "Buy Six Cups, Get the Seventh Cup Free" offer.
“Just like free Slurpee drinks on 7-Eleven Day, Free Coffee Week gives us another chance to thank our loyal customers," said Laura Gordon, 7-Eleven's vice president of marketing and brand innovation. "And 7-Eleven coffee customers are some of our most loyal, many stopping in every single morning for a hot, fresh-brewed cup."
Becoming a 7Rewards member is free. Customers simply download the app on their smartphone and register for the loyalty program.
7-Eleven Inc. operates, franchises or leases nearly 10,600 7-Eleven stores in North America.