DALLAS -- 7-Eleven Inc. will exclusively offer three new Red Bull Editions flavors until the end of the year at participating stores. The brand's first new flavor extensions provide the same energy and functional benefits and come in red, silver and blue cans with the taste of sweet cranberry, fresh lime and fruity blueberry, according to the manufacturer.
"Red Bull is one of 7-Eleven's top-sellers and we are the largest U.S. retailer of Red Bull," said Jesus Delgado-Jenkins, 7-Eleven executive vice president of merchandising, marketing and logistics. "As our guests look to refresh and re-fuel morning, noon and night, enthusiastic Red Bull fans can get their first taste of these new flavors only at our stores. The Editions from Red Bull will launch nationally in March, so we know Red Bull lovers will be eager to get their hands on them early."
7-Eleven will price Red Bull Editions in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero, the company said.
Red Bull leads the energy drink market, which is the second largest beverage segment in convenience stores and is projected by Mintel to grow 86 percent over the next five years to $11.9 billion, according to the announcement.